Finally Get Clear, Confident, and Consistent in Your Jewelry Business
Transform: a 6-week journey to turn your creative work into a sustainable, purpose-driven business.
Live Cohort Starts March 9, 2026.
Join the Cohort
Ready to stop minimizing your work and start growing?
Transform is a 6-week interactive online course for jewelry makers and creative professionals at any stage, any age, who are tired of second-guessing and ready to build something real with structure, direction, and support.
You love making jewelry, but when it comes to the business side, everything feels scattered.
Pricing feels impossible. Marketing is overwhelming. And you're spinning your wheels alone, wondering if you're even on the right track.
There are a thousand shiny ideas pulling your attention, and you're chasing squirrels instead of focusing on what actually matters right now.
You scroll Instagram and fall into comparisonitis. You second-guess whether you're "real" enough to call yourself an artist. Imposter syndrome whispers that everyone else has it figured out.
You've tried free tips, Instagram advice, and DIY-ing it all... but it's exhausting.
Here's the truth: You're not unfocused or behind.
You're unlearning decades of messaging that told you creativity wasn't practical.
And when you're distracted by too many options, procrastination becomes easier than progress.
Transform helps you cage the squirrels, quiet the comparison, and build real momentum.
This course is your roadmap out of confusion and into intentional, grounded action.
- Find clarity in your purpose, goals, and creative direction
- Learn to price your work based on value and profitability
- Discover your ideal customer and learn how to genuinely connect
- Build your online presence with integrity and strategy
- Set up financial systems and operational foundations that keep admin easier
- Create a sustainable path forward without guilt or apology
About your instructor:
Meet Courtney Gray
With over 25 years in the jewelry industry as a maker, instructor, and business consultant, I've helped thousands of creatives find their footing and build sustainable businesses.
I created Transform because I know how overwhelming this journey can feel, and I also know what's possible when you have the right guidance and permission to take yourself seriously.
This isn't just a course. It's where doubt turns into direction.
Imagine waking up clear and aligned with your next steps.
Excited to work on your creative business because you finally have momentum.
No more second-guessing your prices.
No more hiding your work because you don't feel "ready."
No more procrastination or struggling alone, trying to figure it all out.
This is your chance to build a creative business that truly fits YOU at whatever stage you're at, with whatever time you have. Creative, purposeful, and profitable.
Transform Experience:
- 6 Weekly Training Modules: Step-by-step PDF guides with actionable strategies to apply immediately.
- 6 Live Weekly Training Sessions: One-hour interactive coaching calls packed with insights & mindset shifts.
- 3 Exclusive Q&A Sessions: Get expert guidance on your unique challenges & refine your strategies.
- Private Community: Connect with like-minded jewelers, ask questions & stay motivated.
Transform Experience starts at $157/month spread out over 6 payments.
Transform with Private Coaching Experience:
- You’ll get everything included in the full Transform course plus the following to help you move faster.
- One 90-minute private strategy session: We will work together to narrow focus your and choose priorities.
- One 60-minute follow-up session: Follow-up is key to succeess, staying aligned and moving forward.
- Priority email support: You'll never find yourself alone during the six-week experience.
VIP spots are limited to protect depth of support.
Upgrade to a Transform with Private Coaching spot.
Community support included for both experiences.
When you join Transform, you enter a private community built for jewelry makers and creatives who are navigating similar transitions.
This is a space to ask questions, share progress, and work through uncertainty with people who actually understand what you're going through.
Inside the community, you can:
- Connect with other makers at different stages
- Talk through decisions and gain perspective
- Share work in progress without comparison or pressure
- Feel supported instead of isolated and alone
- Build accountability that keeps you moving forward
- Leave feeling motivated, validated, and ready to be seen
The community is included with your enrollment in Transform. After the six weeks, you'll have the option to stay connected in the ongoing Transform community for continued support and accountability.
Q: Do I need to be a full-time jeweler?
Q: What if I can't attend the live sessions?
Q: How much time do I need to commit each week?
Q: What if I've taken other courses?
Money-Back Guarantee
Try Transform for 14 days. If it doesn't feel right, we'll refund your purchase.
Doors close March 8. Spaces are limited.
This is your moment to say yes to building a jewelry business that fits your life.
Not feeling ready? Let's talk about that.
One of the most common things I hear before students join Transform is:
"I'm not ready."
"I should be further along."
"I don't feel like a real artist yet."
If that's you, take a breath. You are not alone, and you're exactly who this course is for.
Here's what I know:
You don't get ready before you start.
You get ready by starting.
Many Transform students joined right at the beginning of their journey. Some had just picked up metalsmithing. Others had taken a few workshops. Some had been making jewelry for years, but never treated it like a business.
And it worked for all of them.
Take Lori Way, for example. She joined Transform just six months after her very first class. She worried everyone else would be more advanced. What she discovered?
"You don't get ready first. You become ready by doing the work. Transform helped me step into something I didn't think I had yet."
She also realized:
"There were people at all levels. And we all had similar fears. I belonged there just as much as anyone else."
You don't need:
- A full collection
- Perfect branding or photos
- A running business or defined style
- Confidence or experience
You come to Transform to build those things.
This course meets you where you are, at any age, at any stage, and helps you grow with structure, language, and support. Step by step.
And when you start now, you skip years of trial-and-error, burnout, and self-doubt.
Many experienced jewelers tell me:
"I wish I had taken this years ago. It would've saved me so much time, money, and stress."
So if you're waiting to feel ready, consider this your permission:
You already are.
You just need:
- A willingness to unlearn what you were told about your work
- A desire to take yourself seriously
Transform will help you build the rest.
This is your invitation to begin.